01 · Understand
Opportunity & Acquisition Intelligence
RFP and solicitation analysis, scope decomposition,
acquisition environment, evaluation criteria, contract
structure, historical award context, customer signals
and information gaps.
What are we actually competing for, and what matters
to the buyer?
02 · Understand
Competitive Intelligence & Black Hat
Competitor identification, incumbent analysis, probable
strategy, teaming structures, likely positioning,
competitive assumptions, evaluator interpretation and
adversarial challenge.
What must be true about the competitive environment
for our strategy to hold?
03 · Quantify
Price-to-Win & Competitive Pricing
Price-to-Win, competitor pricing, labour and cost analysis,
rate positioning, commercial constraints, pricing
sensitivity and scenario-based competitive positioning.
At what position can we compete credibly, and what
must the solution support?
04 · Position
Capture & Proposal Challenge
Capture assumptions, win themes, proposal coherence,
solution and pricing alignment, evaluation alignment,
discriminators, vulnerabilities and independent challenge.
Will evaluators understand the proposal the way
we intend them to?
05 · Decide
Executive Decision & Pursuit Governance
Evidence sufficiency, assumptions, uncertainty, risk,
dependencies, contradictions, unresolved information,
escalation, decision readiness and the executive
decision record.
Does the pursuit still hold when challenged as
a complete decision?
Across the lifecycle
Senior Practitioner Challenge
Major conclusions are subjected to experienced practitioner
review across capture, competitive positioning, pricing,
proposal logic and evaluator interpretation before
executive commitment.
Analysis does not approve itself.